Gala Coral

Ladbrokes Coral is a British betting and gambling company. It is based in London. It previously owned the Hilton hotel brand outside the United States, and was known as Hilton Group plc from 1999 to 2006. Coral 14,553 followers on LinkedIn. Coral is a leading European betting and gaming company with strong market positions, high growth and well-established brands, both on the high street and online. Ladbrokes had once pursued Gala Coral back in the late ’90s, but was unsuccessful at that time. More recently, Ladbrokes tried but failed in a hostile takeover attempt targeting 888 Holdings, which was itself in the news in recent days for its own acquisition of struggling bwin.party.

The Gala Coral gambling group has changed hands numerous
times over the years, but the company’s history dates back to
1926. It all began with Joseph Kagarlitski who was born in
Poland and then migrated to the UK where he changed his name to
Joe Coral.

Joe started taking his first bets in 1926 as a bookmaker who
specialized in the local horseracing scene. He stuck with
smalltime bookmaking until UK law changed and legalized actual
betting shops in 1961. He opened his first shop in 1961,
effectively establishing the Coral Group.

The first shop was successful and Coral quickly expanded. By
1962, Coral owned 23 betting shops throughout the UK. The
company saw a decade and a half of rapid expansion and by 1977,
the Coral Group operated hundreds of betting shops. Coral
continued to grow from this point as it expanded into bingo
shops, casinos, hotels, and leisure clubs.

In 1981, the Coral Group was acquired by Bass plc. Coral was
integrated into Bass’ existing betting shops, but retained the
Coral name. Under Bass management, the Coral Group acquired a
number of other betting chains and continued to grow.

Throughout the 1990s and 2000s, the Coral Group changed hands
several times. The group eventually merged with Gala and formed
what we now know as Gala Coral. All through this time, Coral and
later Gala Coral continued to acquire other betting shop chains
and bingo parlors throughout the UK.

These various mergers and acquisitions helped propel Gala
Coral to its current status as one of the largest bookmakers in
the UK. The company now operates 1800 betting shops in the UK,
25 brick-and-mortar casinos, and more than 300 betting shops in
Italy.

Gala Coral Website

Gala Coral had a bit of an identity crises during the early
years of its online business. The company managed a number of
websites (Gala and Coral Eurobet), but didn’t have a single brand
identity. They finally fixed that in 2011 when they formed Gala
Interactive to serve as the company’s online branch.

Gala Interactive merged its various online presences into a
few major gambling sites. They now operate the following
websites:

• Coral.co.uk
• Galabingo.com
• Galacasino.com
• Eurobet.it (Italian gambling site)

Today, Gala Coral employs more than 16,000 people in its
betting shops and offices around the world. The brand now has
three distinct branches. Gala Interactive runs the
aforementioned gambling sites, Gala Gaming manages the company’s
brick-and-mortar casinos/bingo shops, and Gala Retail manages the
UK and Italian betting shops.

Gala Coral remains a private company to this day, but they
have hinted at going public at some point over the next few
years. Although not yet public, Coral does release public
financial statements and they are doing very well. Last year,
all operations brought in more than £200 million in gross
profits.

Charity

Gala Coral has an active charity division that works with
local groups to raise money and donate time to positive causes.
Employees routinely participate in local projects while Gala
Coral itself often pledges money to other charitable
organizations.

For the last few years, Gala Coral employees have voted to
make Sue Ryder Care one
of their primary donation targets. They raise at least
£1,000,000 every year through direct donations and fundraiser
efforts such as races and climbs. In 2009, Gala employees
climbed to Everest Base Camp to play the world’s highest ever
bingo game and raised £1.5 million for their efforts.

Gala Coral Group Ltd is a British betting shop, bingo and casino operator owned by private equity firms Candover Investments, Cinven and Permira. In October 2005 it merged with Coral Eurobet for £2.18 billion. The acquisition made it the UK's third largest bookmaker and largest bingo operator. It owns over 30 casinos. Coral will remain a brand and trading division of the new group.

The Group headquarters are in Nottingham (Gala Bingo and Casino), Stratford, London (Coral), and Woking (Gala Coral Remote Gaming). However, in 2011, a decision was made to move substantial parts of the business to Gibraltar, including almost all of the remote gaming division.

The group, through acquisitions and new developments have over 1800 licensed betting offices.

In July 2015, it was announced that Ladbrokes would merge with its slightly smaller rival Gala Coral, and that Ladbrokes' CEO, Jim Mullen would become the CEO of the new company, Ladbrokes Coral.^[1]

• 1Group divisions
• 2Marketing and advertising
• 3Group History

Group divisions

Gala Bingo

Gala Bingo operates 137 clubs throughout the UK, with approximately a 24% share of all clubs and nearly 40% of National Bingo Game ticket sales up until the operator's withdrawal from the National Game in Summer 2008.

Gala has around five million bingo members, of which approximately 1.2 million are active players. Gala Bingo has an average of 600,000 admissions per week.

The bingo division began participation in the Nectar loyalty card scheme on 1 June 2007.^[2] Nectar points were originally awarded for club admissions, and additionally for slot machine play from 1 September 2007 - a first for the UK Bingo industry. Gala Bingo no longer participates in the Nectar loyalty card scheme.

On 31 July 2007 pensioner Pauline Clarke, 62, became Gala's first GBP millionaire, after winning a tie-break against another online player.^[3]

Coral

Coral is a bookmaker in Britain, and currently has over 1800 betting shops in the UK as of October 2011 as well as hundreds in Italy trading under the Eurobet name.

Joe Coral began his bookmaking business in 1926, after borrowing some money off of a local cafe owner who happened to be a good friend of Joe's, operating betting pitches at greyhound courses. His great friend, Tom Bradbury-Pratt ran speedway meetings at Harringay and a number of other venues. He, and Joe Coral, went on to establish many speedway and greyhound tracks and Joe was one of the first bookmakers to take advantage of the 1960 legalisation of off-course betting shops and opened his first shop in 1961. In those days Coral were not afraid to lay large commissions, even to shrewd customers.

Coral was acquired by Bass in January 1981, by which time Coral was one of the largest leisure groups in the United Kingdom, comprising approximately 650 betting shops, two greyhound stadiums, social clubs, casinos, hotels and holiday camps. Although the betting shops and stadia retained the Coral name, the other operations were integrated into Bass.

In December 1997 Ladbrokes acquired Coral from Bass. However, the acquisition was referred to the UK Monopolies and Mergers Commission and they concluded in September 1998 that Ladbrokes should not be allowed to retain ownership of Coral (however they were allowed to keep Coral's betting offices in the Channel Islands and integrated these into their own retail division).

Coral Group was then sold in a management buy-out backed by Morgan Grenfell Private Equity in February 1999. At the end of 1999 Eurobet, an internet betting business was acquired and the Group’s name was changed to Coral Eurobet.

The Coral Eurobet Group was then sold in a further management buy-out in September 2002 which was backed by Charterhouse Development Capital.

Coral owns two greyhound racing stadia in Britain, at Romford and Hove. Coral also operates betting shops at three of Britain’s biggest racecourses – Cheltenham, Epsom, and Sandown Park (venue of the company sponsored 'Coral Eclipse' race), plus one each at Gatwick Airport (South Terminal) and Stansted Airport. Coral also has a successful Telebet business, based in Barking.

Coral operates an online casino, an online gaming site, and an online poker site.

Coral was the first major UK Bookmaker to sign to Turf TV on 22 December 2007. Coral employs over 11000 betting shop staff within the UK.

In 2007, the Group commenced the rollout of betting shops in Italy (under the 'Eurobet' brand) following its success in December 2006 in winning 403 sports and horse race betting licences, through a government-led auction. The Group also set up a joint venture in China.

In July 2009 Coral announced the relocation of their broadcasting department to Milton Keynes to a purpose built studio to manage the inception of its new TV channel, Coral TV.

In May 2010 Coral bookmakers launched the Coral Dugout ^[4] which was designed to offer in-depth football knowledge from ex-Premier League referee Graham Poll and sports presenter Jeff Stelling during the FIFA World Cup 2010. The Coral Dugout currently features the Coral Insider who posts daily betting odds and tips on the FIFA World Cup 2010 for all online visitors.

In November 2011 Coral announced they had signed for 30,793 sq ft of offices at One Stratford Place at Westfields £1.45bn Stratford City scheme opposite the Olympics stadium in east London. Coral is the first private company to sign for offices at the Olympic park. Westfield has let the seventh and part of the eighth floor of the building to Coral which is moving from head offices in Barking.

In March 2015 Gibraltar-based platform provider Odobo signed two new distribution deals with Gala Coral Interactive, providing Gala Casino and Gala Bingo brands with fifty new gaming titles. Both parties benefit from the deal, Gala by joining the Odobo Marketplace, where they gain access to millions of funded-account customers around the world and Odobo by gaining greater exposure for every title they produce via the Odobo Developer Program.^[5]

Marketing and advertising

As part of their experimental marketing campaign strategy, Coral engaged in the ‘RUN 4 IT’ campaign, requiring brand ambassadors dressed in trademark robber costumes, to physically ‘steal’ customers from competitor bookies. Over the course of this 3 week campaign, punters were encouraged to change their betting habits with the lure of a guaranteed win loyalty card and then walked by the ambassadors to the nearest Coral. This campaign saw a 7% conversion rate and 2,447 customers were ‘stolen’ from 900 bookies.^[6]

E-commerce division

The division is the online betting and gambling arm, offering a wide variety of products and betting opportunities both in the UK and internationally:

• galabingo.com
• GalaTV.co.uk
• galacasino.co.uk
• coral.co.uk
• eurobet.com
• sportpress.com

Eurobet serves clients in over 130 countries, providing online sports betting in the following languages: English, French, Spanish, German, Italian, Chinese, Greek, Russian, Turkish, Bulgarian, Swedish, Danish, Norwegian, Finnish, Albanian and Czech.

The Telebet business also forms part of this division.

Other services operated by the division include Gala TV.

Gala TV is a TV gaming channel that launched on 4 October 2006 on Sky Digital and Freesat channels 861. The channel shows bingo games.

International Division

The international division of Gala Coral was formally established on 1 October 2007. The aim of the International division is to develop an integrated multi-brand strategy. The first example of this is Italy with Eurobet retail and eurobet.it

Italy The Group won 403 betting licences in the open market tender in December 2006 under its Eurobet brand.

China The Group set up a joint venture to launch land-based bingo in China, with bingo being seen as the most appropriate point of entry for the Group.

Group History

Coral Eurobet History

Joe Coral (born Joseph Kagarlitski, 11 December 1904) began his bookmaking business in 1926 and, although primarily concerned with operating betting pitches at racecourses, he did open a credit office in the West End of London in 1943.

He was, though, one of the first to take advantage of the new legislation and duly opened his first licensed betting office in 1961. The new law was, however, not intended to encourage betting and therefore shops were positively unattractive in appearance and devoid of any comforts.

By 1962 there were 13,340 betting offices of which Coral owned 23. During the 1970s the situation changed completely and by 1977 four major bookmakers had evolved (including Coral) who owned nearly 24% of the 13,254 shops operating. Coral's number had originally grown to 589 as a result of a merger with another bookmaker, Mark Lane in 1971. By 1975 the company had become the Coral Leisure Group and had diversified to include a variety of other leisure activities comprising social clubs, casinos, hotels and later holiday camps.

In January 1981, however, the Coral Group was acquired by Bass plc and although it continued to retain the Coral name it became an integral part of the growing Bass Leisure. Bass is one of the oldest established UK companies, William Bass having started the brewing operation in 1777.

With Bass support the number of Coral shops continued to grow during the 80's via acquisitions of Bartletts and Heathorns in 1984, with 13 and 47 shops respectively, PTS in 1985 with 41 shops and Leisure Bookmakers in 1989 with 60 shops.

The private ownership meant that more acquisitions were to come and by the time Coral joined Gala the number of shops had grown to 1260. Coral also owns and operates two greyhound stadiums at Romford and Brighton & Hove (the latter being named the most scenic Greyhound Stadium in the UK), both of which operate using the Coral brand.

At the 2006 UK Gambling Awards, Coral was named 'Bookmaker of the Year'.

Gala History

Gala Bingo was formed in May 1991 when Bass plc purchased Granada Theatre Limited's bingo clubs to merge with their existing Coral Social Clubs for a reported £147 million.^[7] Gala was officially launched on 17 October 1991 when 17 clubs re-branded and launched a new image. In 1997 a management buy-in purchased all 130 Gala Bingo Clubs from Bass for £235 million.^[8][9] The deal was backed by PPM Ventures (now Silverfleet Capital).

Over the next few years, Gala began acquiring other bingo clubs to increase their portfolio including 17 clubs from Ritz in July 1998 and 10 clubs from Jarglen in March 2000. In April 2000, they added 27 Riva Bingo Clubs from First Leisure for £90 million. Gala diversified outside bingo for the first time when it purchased 26 Ladbroke Casinos for £235 million from the Hilton Group in December 2000. In 2001 it added the Jamba Online business for £1.5m.^[10]

The owners sold the whole business for £1.24 billion in February 2003 to the private equity firms Candover and Cinven.^[11][12]Permira bought a stake in the company in August 2005, which valued the business at £1.89 billion.^[13] This transaction occurred just two months before the Gala Group merged with Coral Eurobet in a £2.15 billion deal in October 2005,^[14] valuing the business at £4 billion.

The group added another 10 bingo clubs in 2006 when it purchased the County Clubs in Scotland for £64 million.^[15] The company spent another £14.5 million in February 2006, when it bought the Leo Casino in Liverpool from Dolby Management Ltd increasing the number of casinos in the estate to 31 (at the time).^[16]

In November 2006, Gala Coral tabled a bid for the 540 state owned Tote licensed betting offices. The sale of the Tote was a manifesto commitment by the Labour Government. The bid was shortlisted, however the group later chose to withdraw it to concentrate on restructuring.

Gala Coral Casino

Gala's total clubs peaked at around 174^[9] but since 2007 and the introduction of smoking bans in Scotland, Wales and England, this total has now declined to around 140.^[17] In their 2012 year-end accounts, the company reported employment of 4,801 staff in their bingo clubs, along with 10,849 in 1,600 Coral shops, 2776 in 25 casinos, 276 in remote gambling and 98 in Italy where it has over 400 betting outlets - plus a further 374 in support staff functions.^[18]

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References

Black Tie Events Charlotte Nc

1. ↑'Ladbrokes to merge with smaller rival Coral'. BBC. 24 July 2015. Retrieved 25 July 2015.<templatestyles src='Module:Citation/CS1/styles.css'></templatestyles>
2. ↑Gala Bingo joins Nectar
3. ↑Daily Telegraph, 1 August 2007 Issue Number 47,325 Pensioner is bingo's first £1m winner
4. ↑http://www.coraldugout.com/
5. ↑'New Distribution Deal between Gala Coral and Odobo'. bingoreviewer.co.uk. 18 March 2015.<templatestyles src='Module:Citation/CS1/styles.css'></templatestyles>
6. ↑'Coral Experiential Marketing Results'. iD Experiential.<templatestyles src='Module:Citation/CS1/styles.css'></templatestyles>
7. ↑Cinema Organ Society History of Gala Bingo Tooting
8. ↑Matthew Turner joins Palamon Capital Partners www.palamon.com
9. ↑ ^9.09.1About Gala Coral galacoral.co.uk
10. ↑Gala will spend £3m to make Jamba pay-to-play brandrepublic.com
11. ↑Leisure - Gala Coral skillscapital.com
12. ↑Acquisitions galacoral.co.uk
13. ↑Permira Funds buy stake in Gala permira.com
14. ↑Casino group Gala snaps up Coral bbc.co.uk
15. ↑Gala acquires County www.casinocompendium.com
16. ↑Gala buys Leo Casino casinocitytimes.com
17. ↑Gala Bingo galacoral.co.uk.
18. ↑Annual Reports and Accounts 2012 galacoral.co.uk

External links

Gala Coral Group Head Office